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商品編號： 9-114-033 出版日期： 2014/03/10 作者姓名： Palepu, Krishna G.;Knoop, Carin-Isabel 商品類別： Other 商品規格： 24p 再版日期： 地域： 產業： Pharmaceutical industry 個案年度： 2014 - 2014
商品敘述：
Sandoz, which made a significant investment in bio-similars as a way to differentiate itself from its generic drug industry peers, has to negotiate with its parent company and the innovative pharma division on how best to commercialize its bio-similar portfolio. What is the best way to balance the parenting advantage of Novartis with the unique demands of the generic drug industry?
涵蓋領域：
Organizational behavior;Leadership development;Strategy;Globalization
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